5 Best Marketing Technology Companies in India
Nearly 80% of marketers expect their organizations to invest more in tools and technology over the next few years based on a survey from Mirum. With MarTech spends poised to rise, we wanted to understand whether marketing technology companies in India are prepared to cater to the rising demand.
The larger challenge for companies trying to capture the demand is to ensure that the customer stays with them for at least three years. Companies that have used marketing technology solutions for over three years have seen a positive impact on their marketing activities.
Top 5 Marketing Technology Companies in India
Here is a quick summary of the top 5 marketing technology companies in India:
Transfunnel
Behold! This is the greatest assembly of marketers, content creators, designers, and creative thinkers ever gathered! Don’t get befooled by our smiles and capeless shoulders, we do believe it’s not about what powers we have (inbound marketing is one) but about what we do with them.
It’s true that Marketing automation consultant makes inbound marketing an easy task, but a first-timer would find it pretty burdensome to navigate the way around it. Even Pirates couldn’t do it! But we make it a lot easier by offering a range of consultancy services and helping you find & implement the tools you require, pretty effortlessly. Because it’s not about the tool, it’s about the expert.
Having conquered the HubSpot Diamond Partner Agency status, we are setting a niche in Marketo, HubSpot, SalesForce, LeadSquare and Marketing Automation consulting, along with B2B marketing for growth and other value added services. Our innocent but skilled countenances leave no leaf (or themselves) unturned when it comes to providing our customers with the best of services.
Konnect Insights
Konnect Insights is a social listening and analytics tool. The platform’s search engine crawls more than 20 million online sources. Konnect insights provide integrated analytics and listening features for brands leveraging social media platforms like Facebook, Twitter, Instagram, YouTube, and others.
The platform currently works with clients like Ather, Dentsu WebChutney, DSP Blackrock, Mahindra Electric, etc.
Lead Squared
LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI wholly and accurately — to people, marketing activities, lead sources, products, and locations.
The platform is built to handle thousands of users, millions of leads, and thousands of activities. LeadSquared is currently used by enterprises and small & medium businesses across a diverse set of industries. Leadsquared notable clients include brands like Byju’s, Acko, Zolo, Practo, etc.
WebEngage
WebEngage is a full-stack Marketing Automation and Customer Data Platform for consumer businesses. The platform enables clients to retain their customer’s users better and drive more business.
WebEngage facilitates cross-channel user engagement via various channels like Web Message (notification, survey, and feedback), In-App Message, Push Notification, Email, Text Message, Web Push, Facebook, and WhatsApp. Also, the WebEngage Journey Designer is a drag-and-drop user workflow builder for implementing multi-channel campaigns.
CleverTap
CleverTap is a leading customer engagement and retention platform that helps brands maximize user lifetime value. Brands around the world count on CleverTap to engage and retain their customers. The platform currently processes over 10 billion data points and send over 2 billion communications every day. And, they deliver over 20 million push notifications in under a minute.
Consumer brands around the world representing over 8,000 apps — including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek — trust CleverTap’s platform to help them improve user engagement and retention, thereby growing long term revenue.